Vlogs by Tarun Gurwara – Best Digital Marketing Consultant in India

Digital Marketers, Get your Free 4 Videos for Digital Marketers

Got to http://www.gurwara.com, give in your details and you will get an email with 4 links. Became a smarter marketeer, training from upgrad, Simplilearn and these institutes, won't just help.
Will mentor you for free.

I am Tarun Gurwara. I am a Digital Strategist and Digital Marketing consultant in India & SEO expert in India. I am a Digital Marketing Strategist and Digital Branding strategist for many companies in India and abroad. I am a Founder and Digital strategist of Virtual pebbles and Tera Mera Uska.

Are you a digital marketer or want to be a digital marketer or do you have a background in sales and marketing and want to a digital marketer. That's great, that's the field to begin. There is a lot of consolidation happening where digital experts people have a background in Adtech, Marktech, technology-driven marketing and want to be a digital marketer.

Are you strong enough to understand how digital transformation can be done? If you are not aware of how this can be done so you learn this thing from reputed and online platforms, institutions. There are many institutions in Pan India, who provide digital marketing courses.

These institutes are not teach everything. They don't teach you the blueprint, how to make a strategy, competitor search, ecosystem diagram, how to talk with the customers, how and where to target, etc... They don't teach you how to use the content for what kind of business. They also don't teach how to use tools in depth. Tools like SEMrush, Moz, ubersuggest.

What I do, I provide 4 videos around 10 mins each. These videos are made out of real experience from different industries, I worked with 40+ companies in the last 4 and half years.

In these 4 videos, I will talk about how to make strategies, how to talk with the customers.

For access to the 4 videos, you can go to my website - https://www.gurwara.com/, submit your information and you will get the 4 videos links through email for freeShow More

Digital Marketers, Get your Free 4 Videos for Digital Marketers

Got to www.gurwara.com, give in your details and you will get an email [...]

Best Content Ideas for businesses & Designers

Best Content Ideas for businesses & Designers I am Tarun Gurwara. I am [...]

Best Content Ideas for businesses & Designers
I am Tarun Gurwara. I am a Digital strategist, and I am a Digital Marketing consultant in India & SEO expert in India. I am a Digital Marketing Strategist and Digital Branding strategist for many companies in India and abroad. I am a Founder and Digital strategist of Virtual pebbles and Tera Mera Uska.

What kind of content should release on social media and professional media that your business gets leads from it.

I am gonna divide it into 3 to 4 points so you can understand

Number 1 -The most important point is B2B organic leads if you are in the B2B model. You pull out content to which is specific to the department or a certain person or person to take the decision of your service or product in that industry. They wanted to see particular content that related to what you are trying to sell. In B2B, sector decisions are made in this manner. They are people who are either going to buy from who are listed in their books or they are search new vendors. Digital platforms today want to see direct content.

Number 2 - B2C audience - Consumers in the last 24 months lost their patience. They don't have the patience for purchasing products or services. They shortlist the product and maybe the same day or next day they bought the product so you want to show them your services or product it must be a rich content. The quality score of that content is very high. The specific content has to short content that engaging so they can send a message.

Number 3 - Content type is something people really want to look at, something which is attractive and clicks to go inside, Click to swipe, Click to react. If they like the content then they will look at the content if not then they don't have the patients. You should select the content-type based on your business type which you are trying to sell your product or services to businesses or consumers. Make that decision very consciously and that works

Number 4 - This is the time for video content, video content strategy works good in nowadays for every business. Every business should push video content. Your 80-90% content should be video content and that video content should specific to your product and services. Video content should be properly planned and properly shoot that your audience will connect to your content. Video content should be very rich and unique.

Visit my website - https://www.gurwara.com/
Visit Virtual pebbles - https://www.virtualpebbles.com/
Visit Tera mera uska - https://www.teramerauska.com/Show More

Why in a B2B business model, lead generation is a difficult task?

why is this difficult? 4 Reasons why businesses did not generate B2B [...]

Benefits of Vlogging - Speak to me on 982590053 for more information.

The Benefits of Vlogging Services There are multiple advantages to [...]

Digital strategy for a business remain the same for years?

I am Tarun Gurwara. I am a Digital strategist, and I am a Digital [...]

I am Tarun Gurwara. I am a Digital strategist, and I am a Digital Marketing consultant in India & SEO expert in India. I am a Digital Marketing Strategist and Digital Branding strategist for many companies in India and abroad. I am a Founder and Digital strategist of Virtual pebbles and Tera Mera Uska.

A digital strategy serves as a path for all the campaigns you'll launch, assuring your business will be profitable online. It involves the specific business goals you want to achieve, the timeline for analysis and results, your available resources, KPIs, and marketing channels. The strategy also details the essential messages to be used, the audience segments to be focused on, and the mix of channels and plan to reach them.

Can a business with the same digital strategy getting the business, leads, or new customers. The answer is NO, it is not a good idea because over the years the content type is change, lots of trending ways of marketing changed digitally. If you are sticking around the same old strategy on digital platforms then you can't get new customers. The business you getting from the old customers.

Let me give you an example, we worked for the customers for more than 4 years and it is one of our largest customers and they are in B2B area. They are the largest supplier of certain products in India. The strategy for the customer was modified by me and my team over the years. We are very successful over the year form getting engagement on every platform. We kept on modify that strategy year by year and making it better. But the core remains the same because there is a certain level of we could develop and kind of language we could use for that business on digital platforms.

Over the year passing, we changed the digital strategy. There is a different level of strategy. There is a different strategy for export because lots of customers are ordering from China and other countries, where rates are very competitive. Digital strategy should change but not the whole strategy change. You changed the planning of the content, change in demographics and geography. The way of showing your content should change. Make your content device based because most people show your content from the mobile. More than 70% of people watching your content from mobile devices. If you are not making content mobile-friendly then you are losing lots of business. Your website health should be good and it should be mobile-friendly then digitally you are strong.

Visit my website - https://www.gurwara.com/
Visit Virtual pebbles - https://www.virtualpebbles.com/
Visit Tera mera uska - https://www.teramerauska.com/Show More

Why all businesses need a digital strategist!

A digital strategy will help you outline and create a clear path to [...]

A digital strategy will help you outline and create a clear path to strategic goals. It will also help you determine benchmarks to hit, and the tactics that will lead you to success. To do this, determine what success looks like for you and create your strategy around it to help you get there

A lot of the best digital marketing consultants know about marketing and advertising.
They're also skilled in copywriting, visual communications, and public connections. They also stay modernized on the latest online marketing trends, tools, and best practices.

What Does a best Digital Marketing Consultant Do?

1. Digital Marketing or Digital Advertising Strategy
A marketing strategy serves as a path for all the campaigns you'll launch, assuring your business will be profitable online.
It involves the specific business goals you want to achieve, the timeline for analysis and results, your available resources, KPIs, and marketing channels.
The strategy also details the essential messages to be used, the audience segments to be focused on, and the mix of channels and plan to reach them.
As per your arrangement, your best digital marketing consultant in India will oversee for:
• Arranging a fitting methodology for your organization depends on your industry, target audience, and current digital marketing effectiveness and exercises.

2. Digital Branding
Digital branding goes beyond your logo, tagline or slogan, colour fonts, and schemes.
There's also your brand identity. This involves your different selling personality, proposition, and the feelings you want your target clients to feel about your company and your products.
The best digital marketing consultant focuses on improving the overall brand image with creative online digital marketing campaigns that effectively result in conversions and leads.

Following a convincing digital brand strategy with the above focus, your company should have the option to appreciate a general expansion in brand awareness, loyalty, and advocacy.

3. Content Planning
First, the best digital marketing consultant in India creates a content schedule to guide efforts and documents depending on its overall content digital marketing strategy.
This schedule provides direction and focuses for your company's content creation that will later prove valuable and relevant as you develop.
There are different content schedule templates that you can explore, such as Trello, Asana, Airtable, or just a simple Excel file.

The best digital marketing consultant in India should manage your workflow process and answer the following questions about the content technique:
• Who's the target customers for your content?
• How does your content answer your target customers' specific problems?
• What to highlight to differentiate your services and products from your competitors?
• Which content types work best to accomplish your digital marketing priorities?
• Which digital marketing platform works best for your content?
• How to better allocate and supervise HR to address all content planning requires?

4. Project Management
Project management involves combining different skills, knowledge, and techniques to complete particular tasks and project requirements.
Whether the digital marketing consultant you'll hire will be working with your team, they must be filled with this skill to ensure your digital marketing campaigns are launched on time.

5. SEO
Best digital marketing consultants stay up-to-date with the latest SEO best trends and practices.
With around 35 crore searches worldwide made on Google every day, optimizing digital content for search engines has never been more crucial.
SEO (Search engine optimization) is an essential online digital marketing method to increase your website's quality traffic through emphatic search results.
When your content's enhanced, your rank in search engine results will be higher and more visible to your target audience.
SEO (Search engine optimization) requires some patience to see results, and your best digital marketing consultant in India must ensure you achieve the results you want to achieve.
Some of the ways that your best digital marketing consultant in India can do are:
• Publishing Important content that stays consistent with your brand story while giving industry-related news to give your viewers an update.
• Building an SEO (Search engine optimization) technique around topics relevant to your industry and company and often updating it.
• Doing keyword research to improve significant SEO keywords with high traffic potential on your content.
• The building links across your content to make it deserving of sharing.
• Familiarizing how the ranking algorithm proceeds to boost active click-through rate (CTR) with your titles, URLs, and descriptions.Show More

Can a business change the name physically and digitally? Does it affect crawling & SERP?

I am Tarun Gurwara. I am a Digital strategist and I am a Digital [...]

I am Tarun Gurwara. I am a Digital strategist and I am a Digital Marketing consultant in India & SEO expert in India. I am a Digital Marketing Strategist and Digital Branding strategist for many companies in India and abroad. I am a Founder and Digital strategist of Virtual pebbles and Tera Mera Uska.

https://www.gurwara.com/social-media-consultant/

Can a business change the name physically and digitally? Does it affect crawling? Does it make any difference in the Search engine result page?
It does, it affects your brand identity digitally. Changing your business name can affect your identity digitally and cannot be the same.

For example, if you have a business called "ABC" and you have been running for many years and you got engagement from google search and social media platforms. But due to any reason, you changed your business name. So you are in the same business but you changed the name of your business online that means you are starting from scratch and it affects your business. As a digital marketing consultant in India, I saw a lot of businesses doing this and they lost their digital presence because of changing their business name.

https://www.gurwara.com/best-digital-marketing-consultant/

So why I am talking about this, As a digital marketing consultant in India, I have seen lots of businesses due to competition digitally and physically try to rebrand their business. When they rebrand the digital branding people, digital marketing agency, and digital branding agency they tell you to revamp your brand in that whole process they tell you to change your name. When they doing that they try to merge your old name to your current name and gives you the brand identity which is a new name but you are back to square one digitally. Content can be the same, your services can be the same but now you have the new brand identity. Google algorithm does not understand that.

You have to understand your brand identity and digital presence which I also talk about in the past vlog the digital presence resolves in the algorithm has to be the same. You can change the brand look and keep the business the same, don't change the name because digitally you back to the square one. It is a solid tip, Lots of businesses doing this mistake during the revamp of their brand.

This wants I want to share in this vlog, subscribe to my youtube channel for more videos on Digital branding, digital marketing, and digital strategy.

Read my blogs
How to stand out with your B2B Competitors using digital marketing
Why Digital Marketing Consultant is Key to Your Business?
https://www.gurwara.com/best-digital-marketing-consultant/
Visit Virtual pebbles website - https://www.virtualpebbles.com/
Visit Tera mera uska website - https://www.teramerauska.com/Show More

Why a business name change digitally needs to be crawled form scratch on Google search?

This stream is created with #PRISMLiveStudio

Why any business needs digital presence in 2021?

I am Tarun Gurwara. I am a Digital strategist and I am a Digital [...]

B2B Marketing strategies with contextual content

Hello, I am Tarun Gurwara. I am a Digital strategist and I am a [...]

Britisher's suffered print content strategy, what did we learn from that?

Hello, I am Tarun Gurwara. I am a Digital strategist and I am a [...]

Hello, I am Tarun Gurwara. I am a Digital strategist and I am a Digital Marketing and Digital Branding consultant in India. I am a Certified Project Management Professional (PMP), Certified Digital Marketing Associate (DMA), Amazon Trained E-commerce Specialist (ATES), and a MICA, Ahmedabad alumni who completed his post-graduation in Digital Marketing, Branding, and communication. I am a Digital Marketing Strategist and Digital Branding strategist for many companies in India and abroad. I am a Founder and Digital strategist of Virtual pebbles and Tera Mera Uska.

Through this second vlog, I want to pass the message that we as a country and country of the people learned a lot from the Britishers, and still, we are following their thoughts and their mentality. We are still using the methods of them in our lives and as well as in business. We don't use our brains to do something different. It a big shame that we are still using the strategies that they are using in those days in their countries and our country and still we are following them after so many years.

It's about the content and which is used in Digital branding and Digital marketing. In today's digital era's digital presence is a must for every business. Every business in India understand that content should be done for certain business and certain type should be work. Business is still following that old mindset that strategies that are used by the Britishers. They don't want to be do anything different for their business.

Let me give you an example, Valentine's day is coming and in India, it's considered and people have the perception that this event is just for the boy and girl. It's actually not like that it is for people who share the love and their happiness with someone. It could be between mother and son, it could be any relation, it's not necessary between the boyfriend and girlfriend or husband and wife. The point is we Indian's followed the traditions and follow things as Britishers taught us and we don't use our brains to come up with the strategy for the content.

What will happens on valentine's day, you will see everything in red and pink. You will see some people will celebrate this and some political organizations are against it so they stop those people who are celebrating it by disturbing them in restaurants and throwing them away from the gardens.

In the United Kingdom, there was a guy his name is, Lord Altrincham he was a writer in the United Kingdom and he writes a lot about Queen Elizabeth and suggests things that what should Queen do and don't do. It is unusual for people of the United Kingdom. But that content printed in the newspaper and that made lots of sense to Queen at a certain level. Queen meets Lord Altrincham. Queen applied the suggestion and recommendation given by Lord Altrincham. In 1958 for the first time, Queen Elizabeth in the United Kingdom came out with an address on Christmas day which never happened before.

Businesses try to avoid this content, I would like to ask them why would avoid these and use this as opportunities for Valentine's day to promote their businesses Digitally. Maybe you are an electronic manufacturer so you can't relate your business to Valentine's day I think you can and you can do it for sure. You can relate any content to any event and any day as far as your content is relevant. Make yourself popular by grabbing these opportunities.

That's what I want to share, this is Digital strategy, and that what I do and my company does. We are unusual.

Visit my Website - https://www.gurwara.com/

Visit Virtual pebbles Website - https://www.virtualpebbles.com/Show More

Farmer's protest, Celebrities Tweets, Flag on Red Fort

Hello, I am Tarun Gurwara. I am a Digital strategist and I am a [...]

Hello, I am Tarun Gurwara. I am a Digital strategist and I am a Digital Marketing and Digital Branding consultant in India. I am a Certified Project Management Professional (PMP), Certified Digital Marketing Associate (DMA), Amazon Trained E-commerce Specialist (ATES), and a MICA, Ahmedabad alumni who completed his post-graduation in Digital Marketing, Branding, and communication. I am a Digital Marketing Strategist and Digital Branding strategist for many companies in India and abroad. I am a Founder and Digital strategist of Virtual pebbles and Tera Mera Uska.

For the past year, the whole world is suffering from the pandemic but now we are starting the normal routine life and back to the offices, all the business running back. Apart from the pandemic a lot of other things happening in India like the Farmer protest running for the past 2 months and getting hyped after the various celebrities from India and around the world. All the celebrities tweeting about the protest and their agenda is getting popular on various digital platforms.

As part of the protests against the Centre's farm bills, the farmer's union's protestor removed the Indian flag. Several Indian celebrities, including India's greatest cricketer Sachin Tendulkar and other Current Captain of the Indian cricket team Virat Kholi and other cricket players Rohit Sharma, Suresh Raina, Anil Kumble, Shikhar Dhavan, Hardik Pandya, and Ajinkya Rahane. There's a lot of Bollywood stars, have supported the government after pop superstar Rihanna and climate activist Greta Thunberg made social media comments about the months-long farmer protests. Rihanna, who has more than 100 million Twitter followers, wrote "why aren't we talking about this?!", with a link to a story about the farmer protest. Famous Porn Mia Khalifa had shared a picture from the farmers' protest and wrote, "What in the human rights violations is going on?! They cut the internet around New Delhi?!" She added the hashtag "#FarmersProtest."

Every business has to be digital and has no digital presence is a little late in the business cycle because almost every business has a digital presence and getting business from the digital platform. And if your business has not the digital presence has now reacted. No matter your business is old or new your business needs a digital presence to connect with your audience. Get your business out on the digital and get your content out on the digital platform. This will help your business to get more business because everybody gets digital. Everybody gets connected to the business through digital platforms.

The first Vlog is all about what we learned from the farmer protest is that all the celebrities from India and around the world tweeting about the protest and they don't know about the whole protest and getting famous on digital. So don't wait for it's the perfect time to get digital if you don't have the digital presence as a business get your content out or your services out, your products out on the digital platform. Digital platforms allow you to respond to popular trends in real-time. This helps your business take advantage of consumer response to current events, trends, topics, and technologies. No matter if any brand is using advanced technologies to reach out to customers, communicating in conversations about popular events using the most popular platforms to deliver targeted ad content, digital advertising makes it possible to stay ahead of the game. By taking advantage of what's popular at the moment, businesses can increase their visibility online and reach more lead generation and customers.

Another reason why a digital platform is a must for most modern brands is that it allows companies to build better customer relationships. Whereas most traditional marketing provides one-way communication with the consumer, digital platforms allow for two-way communication in real-time. This will make it simpler to address your customer's questions and concerns without delay while also fostering brand bonds through quality consumer engagement.

Digital platforms allow companies to provide a more personalized experience through interactive video ads and tailored product recommendations. This is a wonderful opportunity to engage their target audience. Businesses can use online video and photo shoots to grab the attention of the audience and inform, entertain, and engage their ideal consumers. Connecting the agency like us Virtual pebbles who has the experience in the digital field and helped lots of businesses to grow their business digital in various social media and professional media platforms. We helped lots of businesses to build the brand identity on digital platforms.

Contact me through my website - https://www.gurwara.com/
Visit the Virtual pebbles website for more information about our services - https://www.virtualpebbles.com/Show More