Artificial Intelligence is changing the world and changing the way we live. All prominent industries are adopting Artificial Intelligence i.e AI technology to see things in a different way. Artificial Intelligence is said to surpass human ability and activity soon.
It has also made its space in the area of marketing and advertising. One of the trends in digital marketing is the frequent use of AI to get consumer data and reach customers more efficiently. Most digital marketers are making use of AI technology to help connect to their audience and building relationship.
Artificial Intelligence has made mundane tasks easy to handle and now it is in every aspect of life. Let’s explore what artificial intelligence is and its relationship with digital marketing.
Introduction of AI
Artificial intelligence is born out of computer science. It is a machine that mimics human behavior that is a cognitive function such as learning and problem-solving. It is a machine that has the ability to think, respond and process just like human beings through the data or a specified algorithm fed into it. This means that with AI, all our everyday tasks and activities can be carried out without any hassle. It also includes some technical aspects like face recognition, speech recognition, language processing, etc.
Artificial Intelligence technology is becoming more mature, faster, and evolving only because of the detailed algorithms available and fed. The field of AI is growing drastically and has been proven effective in research and development. It is said that artificial intelligence can exceed human intelligence.
One example of the use of artificial intelligence is the feature of the face recognition filter on Facebook, Instagram, and Snapchat. Another example would be voice-enabled devices like Alexa, Siri, Amazon Echo.
How Artificial Intelligence Affects Digital Marketing
Artificial Intelligence is changing the way brands do business. It has made its presence in all sector from finance to retail. For digital marketers, artificial intelligence helps brands connect with their audience. It is estimated that by the year 2025, AI will grow to $190 billion.
Artificial intelligence is transforming customer service by efficiently providing a smooth user experience. For example the increasing use of chatbot on the website for customers to ask any queries or doubt related to their product and services or contact the owner in a much easy way. It gives the user the opportunity to live chat with the customer service representative.
Another great example of the use of AI in the digital marketing field is the personalization of the content. Personalization is an important aspect to grow online and reaching a wide audience. Personalization is a key to the heart of the audience. To personalize content, one needs to know their target audience well with all the data in hand. It is impossible through artificial intelligence, the machine can track and record their buying and spending behavior, user behavior, their demographic, and psychographic profile. Using this information, the AI can target audiences according to their needs, wants, and desires. This has enabled brands to increase productivity due to the automation of tasks that could have otherwise required human labor and intelligence.
The relationship between AI and digital marketing
Earlier, the use of artificial intelligence in digital marketing strategies was less and restricted but now many successful brands have adopted it and experienced the outcome it brought. Amazon has enjoyed the benefits of AI for example amazon along with AI retargets the audience by showing them the same products which they earlier wished to buy. It is based on the previous search and buys of the audience.
AI has the ability to collect data and analyze using CRM (Customer Relationship Management). CRM helps in getting the refined data of the customer that is more qualified leads for your business. These data become the source of AI. This is effective for many digital marketers as it helps them to analyze the activity of the user on the website and social media and use AI tools in order to boost sales.
Tools to use for AI
If you are already looking for AI-powered tools, then here is the curated list of few tools that could help in generating more sales and ROI. you can choose different tools for different marketing strategies.
- Google Cloud AI
If anyone wants to create a chatbot or integrate anything on their website, they can use the Google Cloud AI platform which gives a suite of services a digital marketer can enjoy. This is the safest and seamless platform to use without any hassle. You can customize on your own on this platform.
- Market Brew
Market Brew is said to be the number 1 Artificial Intelligence platform for Seach engine optimization. Market Brew helps SEO specialists understand and track the daily updates on search engines, saving the time of 60-days for a change to appear. It is a transparent tool that helps in exposing the ranking factors and why a user, selected or jumped to another website.
Emarsys is an omnichannel customer engagement platform. It is a platform which helps brand focus on personalization of the content and their user experience. The future of digital marketing is personalization as it plays an extremely important role in driving more traffic and sales. So if you want to improve the user experience then this is the tool for you.
Zoomph is a platform for social audience intelligence and sponsorship measurement. It is an AI tool that measures audience behavior in various social media platforms and the ROI. It helps brands to keep them updated about the trends on social media platforms to increase brand awareness and drive traffic.
Blueshift is a marketing automation platform that focuses on customer engagement. It helps in the segmentation of audiences, delivers relevant and personalized content to the user, tracks customer journey across all the channels for marketers to customize the content according to it.