After the invention of the internet in the world and social media coming into the picture, it has been on trend since then and it is here to stay in near future. The boom of social media has brought about a revolution in the early 20s with a lot of supremacy that cannot be ignored by everyone. Social media started acting like a communication bridge between people and a network for businesses to connect with their audience. Many big companies and organizations have found an edge on social media and flourished in their respective diameter.
Small businesses like local vendors, seafood deliveries, computer repairs, and local apparels store never mushroomed their brand in social media and had an offline presence but currently, due to this pandemic, even the smallest of businesses are shifting to the online world and building a presence in social media platforms. They have lately realized the importance of social media marketing and few have started optimizing it. It becomes extremely important to build a solid presence in social media because it will help you connect and communicate to your target audience more personally and attract a new audience, it is cost-efficient and will help in driving more traffic. Most importantly, the presence in social media will enhance your brand authority and awareness among people.
If you still haven’t optimized your social media presence then here we will be guiding you and giving out 7 interesting ways you can improve your social media presence.
Choose the Right Networks
Social media has its roots spread in every sector of business and choosing the right network to help in the growth of your business is crucial. Often businesses get confused about which network to choose but it highly depends on business to business. There are various social media platforms available to hone the goals and mission of your business and a few prominent ones are listed below.
- Facebook – it is the largest site with the most number of users. It is an ideal site for small businesses as it will help to reach a large audience easily and target all age groups at one time and generate leads.
- Instagram – Instagram is a social media platform that enables photo and video sharing using hashtags and captions. Instagram is said as a sales booster as you can interact with your direct customer through live chat.
- Twitter – Twitter is a platform for immediate results because of hashtags and small businesses can optimize Twitter for audiences under 50 who are interested in news, trending topics. A business can track the trending topics to stay relevant and updated to audiences.
- LinkedIn – LinkedIn is a great platform for quality lead generation and specific targeting. Businesses can use LinkedIn to create networks and connections and build trust. It is great for B2B and B2C businesses.
- Pinterest – Pinterest is a photo-sharing platform. It can act as a crucial platform for small businesses with visual appeal. Businesses in the fashion, food, travel, art industry can help in attracting sales.
Come up with a Strategy
Having a strategy gives a roadmap to the business and that’s why having set a clearly defined goal, will help in designing the strategy for social media presence. Firstly create a social media team and bifurcate the roles and responsibilities. Secondly, create a content calendar that helps in planning out the campaign effectively and in sequence. Decide on what type of content to post and the frequency of posting and the type of platforms for the post to go live according to the target audience.
Make a Content Creation or Curation Plan with Your Audience in Mind
Content is king and designing content according to your audience is more important. Having your goals customer-centric will help small businesses foster ahead. To do that, knowing your audience becomes the first step. Their age, location, educational background, social status, likes, dislikes, needs, wants, desires, attitude, behavior, and pain points should be kept in mind while creating a post. After all, the content you create is for the audience and it should be personalized to gain trust and credibility. For example, if you are a sports apparel and shoe company then your audience will be someone who is a sportsman, health, and fitness freak.
Actively Engage Your Audience in Relevant Ways
Building a strong relationship with your audience will help your business grow faster. Social media platforms are meant for building connections and communicating with people and it is essential for all businesses to practice. Engaging your audience will help build trust and develop a loyal relationship between them. Social media marketing is not only about creating content and advertising it but it’s much more.
You need to stay active and engage with your audience. You can do this by commenting on posts, participating in conversations, answering their queries and doubts, addressing complaints, etc.
Maintain a Constant Presence
Having made a presence in social media is not enough, you need to constantly be active and monitor the trends and changes. To make the job easier, you can use the right automation tool which can help in maintaining your presence on all platforms through one dashboard. Maintaining a constant presence does not mean posting every day or twice a day, try to post 5 times a week so that you don’t end up bombarding your audience.
Present Audiences with a Consistent Voice
Whatever you create or post should align with your brand voice and image. Social media is about creating brand awareness and brand loyalty and having consistency in what you communicate to your audience will help them understand your goal and where you stand in this competitive world. Make sure that the images or videos you create are on the same page with your brand values.
Watch the Right Metrics to Monitor Your Progress
There are many tools and Softwares where you can monitor the progress of your campaign across various social media platforms. Watching the right metrics will help in ensuring your business knows if your strategy is on right track and targeting the correct audience. Monitoring and tracking the results will refine your strategy and build a new one.